Odds & Ends: Goods and Libations is a restaurant and market inspired by the diverse social and economic scene of Philadelphia in the time of industrialization, honing in on the small businesses and their patrons. With an updated and playful feel, Odds & Ends speaks visually to typography and imagery of these businesses and patrons and is meant to be a place of joyful socialization and play.

Rather than the traditional brand deck presentation, I decided the final deliverable for Odds & Ends would be an expressive look book. This allowed me to highlight the tongue and cheek, casual yet elevated, and historically rooted brand elements. The book features brand collateral, as well as highlights of historically derived typography, cheeky illustration, and bold patterning.

Nut-Heads Trail Mix is a cheeky little trail mix brand. With a combination of illustration + prominent typography, Nut-Heads packaging is elevated yet playful. The illustrated characters shown represent the ingredients of the specific mix (in this case “The Bare Essentials) and hold the intention that they could change from mix to mix!

South Philly Bikes previously had an outdated and inconsistent brand and needed to be streamlined and true to the character of the South Philly neighborhood.  Immediately I wanted to contemporize an Americana theme for the progressive neighborhood and found the bones of the brand concept in the classic imagery of mid-to-late 20th-century baseball.  Looking at the typography of jerseys and signage of the time drew me to create a custom typographic logo which is used in combination with retro-ballpark derived typefaces.  To nod to the bike shop’s actual in-shop pet, the mascot became an illustrated dog, which can be seen across individual and pattern use.