Alla Vita is a wine company that's purpose is to allow you to appreciate the small things in life. This project uses all original photography, some of which was taken in Philadelphia and some in the Aeolian Islands of Italy. The method of cropping images down to the smallest moments and contrasting organic and inorganic subjects, is meant to allow the consumer to create their own narrative of what is happening on each bottle. Part of what makes life so sweet is how we are able to make our own stories. Outside of building the brand through an environmentally friendly single label, I created a look book to expand both the brand elements and the photography used, as well as a box that would be used for in online purchase shipping.

Dorothea Lange is an American black and white photographer who believed that “photography takes an instant out of time, altering life by holding it still.” Some of Dorothea’s most famous photographs were candid portraits of displaced farmers during the Great Depression. The way she captures these moments demonstrates the physical setting, emotion, and striking nature of the world during this time period. This artist’s catalogue is meant to display some of Dorothea’s most famous pieces and her stories behind them. The choice to use red as a primary color was to add even more drama to her style. Because Dorothea’s style was very organic, the choice to use elements, like torn paper edges, was made to emphasize that distinctive technique.

The Wight Tea Company is a loose-leaf tea company built to create a sense of structure throughout your day. This series specifically features four different blends of loose-leaf tea designed to give you the proper dosage of caffeine throughout your day. Each box was designed with a time stamp, a poem for motivation, a serene black and white photograph and a description of the box’s contents. Drinking tea is supposed to be a boost to your overall mental and physical health, so the packaging that contains this is meant to reflect a happy and tranquil feeling.