Paradigms is an experimental book exploring patterns and textures through the various definitions of the word “paradigm”. Using different design principles and media, such as abstraction, color, collage, photography, grid systems, design patterns, and type, it represents the idea of creative exploration: what a paradigm is and how it can be illustrated. This project is meant to be a visual experience leading people through the process of design interpretation. It shows how a specific meaning could be translated into a visual medium in countless ways.

With this book I challenged my understanding of the design process and its purpose. I explored new media and techniques studying analogue processes of image making.

Basic Witch is a pop, colorful “witchy kit” mirroring the superficial popularity of Esoterics and witchcraft. It contains items used in various esoteric fields to provide a holistic experience and entertainment. It consists of a rigid multipurpose box, carrying “witchy” goods. Basic Witch provides 4 essential items a beginner basic witch would need to explore the realms of the esoteric and introspection.

This product would be sold in small specialty gift stores, and online. Basic Witch is targeted toward Millennials and Gen Z. The design is minimal and contemporary, relying on bold colors and geometric shapes to mimic the current trends with a hint of obscurity.

An American in Paris by George Gershwin is a lively, multi-layered orchestral composition, inspired by the vigorous and vivid life of the French capital. Drawing inspiration from the bold rhythm and the episodic nature of the piece, I created a dynamic composition to convey the energy of the music. The color palette is reminiscent of its genre influence, as well as the art and design scene of early 20th century Europe. I developed a custom typeface to depict the historic and cultural context of the work. My approach included exploring distinctive design concepts that could best convey the energy of the piece and the story behind it.