Cosmo’s Drive-In Theatre
For my capstone, I wanted to brand my own 21st-century take on a drive-in movie theatre. Whether it be for a family outing or date night, Cosmo’s Drive-In Theatre allows anyone of any age to travel back in time and experience the nostalgia and fun of a drive-in but enhanced with additional and updated experiences for the present-day consumer. I aimed to create a system that feels nostalgic and playful, taking inspiration from retro-futurism and 50s design, including vintage matchbook covers. Because many drive-ins took inspiration from space in their naming, I created “Cosmo,” whose fun personality guides the feeling of the brand. The system also incorporates layered inked textures, seen in both hand-drawn illustrations and in combination with imagery, and bright colors which reflect the excitement of movies and drive-ins.