Fauvism: The Wild Beasts
Inspired by my love of fine arts and branding, this exhibit is a product of my strong, personal connection to the PMA since childhood. Using the bright, bold, and rebellious characteristics of the fauves, I created a brand identity for the exhibit that takes what we know as fine arts and turns it on its head. Altered type, disruption in the works, and utilizing crazed brush strokes are just a few ways this exhibit stands out. Included in the branding assortment are interior and exterior signage, advertising collateral, a full gallery guide describing each featured artist, and a collection of branded merchandise for the museum's gift shop.