This NBA team branding concept represents the culture of Montreal, Quebec and brings a new brand style to the league. Within this concept, I explore a range of graphic design elements such as logo, NBA uniforms, court floor, signage, social media and apparel.

UP-BEET is a caffeinated beet powder brand concept. This project is focused primarily on the packaging of the product. The design is meant to the inform the viewers with each panel, and communicate the brand’s voice and message.

Established in 1859, A&P was a pioneer in the large chain grocery industry. This is a rebranding of A&P to emphasize its identity as a pioneer company and embracing its rich history while staying up to date in 2022.